Retail competition in eastern Bangkok will grow more intense this year with major new marketing strategies by three giant retailers aimed at capturing demand and rising purchasing power in the area.
Siam Piwat Co, operator of the Paradise Park shopping complex on Srinakarin Road, has earmarked 50 million baht to spur demand at the retail complex with a special midnight sale from Jan 28-30.
Customers can receive discounts of 30-90% from 700 tenants.
The company is also arranging Chinese New Year campaigns at its two inner-city malls - Siam Discovery and Siam Center.
