Big C Supercenter Plc has begun the transformation of the Carrefour outlets it purchased last year from the French retail chain, starting with a 350-million-baht re-imaging exercise.
The company has no plan to close any of the 42 Carrefour stores because many are located in strategic central Bangkok locations that would augment the network of Big C, whose major stores are located in suburban areas and the provinces, said Rumpa Kumhomreun, chief financial officer and vice-president for accounting and finance.
As well, she said, Carrefour customers generally had higher purchasing power than those who traditionally shopped at Big C. Consequently, the signs on the former rival's stores will change to Big C but the merchandise inside will remain the same as before.
The company expects all the new signs to be in place in six to 12 months but says the complete transformation will take three years.
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